CULTURE BLOG

ADVENTURE BY BIKE®

2 Truths and a Lie

Have you ever had one of those days that doesn't go quite like you wanted it to go? Yesterday was one of those days for me. I won't go into details here, but things just did not go as I expected them too. On top of that, I came to the realization that when we actually do launch our new products later this week, some of the folks reading this blog post will tell us how much they stink. Then, just before I left work for home, I got a really funny email based on yesterday's sneak peak. It hit me just right. It made me laugh a lot. Then I thought about who sent it and that made me laugh too. So in the spirit of Captain Bob, let's play a game today. Thank you CB.

Take a look at the following 3 pictures and text. One of these is a lie.


I rode this new bike into work today.



This is Salsa's take on a Euro bEATING road bike.



Cross season is almost here and we are stoked to once again sponsor the Clif Bar Jr Development Team.


Oh, regarding one of the truths shown above, we'll release details on the blog sometime in the next week. For the other truth shown here, look for Eurobike coverage and check our website update later this week.

This is a bit more fun and revealing isn't it?

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ABOUT THE AUTHOR

Jason Boucher

Growing up as a Minnesota farm boy, I developed an appreciation and love for land and open space. This appreciation has fostered two passions, cycling and photography. Both of these passions provide freedom, encourage me to explore and foster creativity. More importantly though, my journey with a bike and a camera reminds me that the world is big and I am small.

COMMENTS (36)

 Anonymous |

As far as new road frame/complete bike offerings, will they all be up on the website tomorrow or will we have to wait until I-bike to see them all?  I’d like to pre-order with my lbs ASAP.  Thanks!<BR><BR>PS—You can’t always please everyone with every offering, but if some people are asking for stuff you’re not offering, it may pay dividends to listen to them and take appropriate action.

 Butcher |

Folks, thanks for the fun today.  I don’t know about you, but I’m having fun today.  <BR><BR>Anonymous who encourage me to keep my chin up.  Thanks.  My chin is up.  Just being honest and sharing a little behind the scenes.  New products come with great and sometimes not so great feedback.  It’s part of the game.  Yesterday, it just hit me that some folks won’t like them as much as I do.  That’s understandable and expected, but you need to prepare for that.  It’s all part of the process.  Yesterday was that day for me.  <BR><BR>Oh…And while our website will be updated with some very cool new products sometime tomorrow, we’ve got more in the hopper waiting for Interbike.  Yeah, this is fun.

 Guitar Ted |

Yeah, “Black Electrical Tape” I love it! It speaks to what this bike will represent for many. A simple object that can do so much. <BR><BR>In that light, maybe it should have been called “Duct Tape” <BR><BR>At any rate, I’ll take one for sure too!

 Anonymous |

I can’t wait to see what the name of the bike in the first picture is!  Last time I saw it, the name was “black electrical tape”  I’ll take one for sure.

 Anonymous |

Courage, Jason!  A new complete road race offering, if you have one, will save the day.  Chin up!

 mmullins437 |

The top pic is of one of the funkiest “touring” bikes you will ever see offered…it will go far on any and all road or trail and you won’t ever get thirsty in between. A real niche bike surprise…

 Anonymous |

Hey, mmullins473, hoping the top pic is the child of a marriage of the La Cruz and the Casseroll!

 Anonymous |

Yeah!  A ‘Casseroll’ type road bike that’s not a cross bike, but also not afraid to play with the mountain bikes!

 Anonymous |

Much more fun that before.  Good luck with the new product launch tomorrow!

 Smitty |

<span class=“deleted-comment”>This post has been removed by a blog administrator.</span>

 Anonymous |

The middle pic is a lie.  The other two are truths.  Why do you think people won’t like your new offerings?  I don’t dislike or like products just because of their brand.  I’m not some blind ‘brand loyalist’.  I am, however, quality/value loyal.  That said, Salsa has been putting out some great product in the past two years, so I’d expect some more great product.  I know Salsa didn’t have great success with the Primero, but Salsa really wowed me with that one.  I hope Salsa makes good on its promise to plug its hole on their road offerings.

 Loren |

I’ll say the bikes kick a$$ no matter what.

 Jason |

Let Operation World Domination commence! Fist stop Europe! ;)

 Head Honcho |

I already like the looks of #1. I’ve seen a few angles of it, and man, its just cool enough, and just niche-y enough that you won’t be able to keep it in stock me thinks. Have fun w/it Jason!

 Anonymous |

It is hard to develop a High-End carbon frame. I believe that it is necessary to have an engineering development team, pro fabricators and a cycling team to participate in the development of such a frame. I know that recently, Specialized and TEAM CSC SAXO BANK have signed a contract of sponsoring and cycle development. I think this type of teamwork I necessary to engineer and produce the best carbon bikes, other then getting something from the ?shelf?. Perhaps, this is too strict. Maybe Salsa is able to make a co-operation with a Chinese carbon frame building company.<BR><BR>I also enjoy Salsa cycles a lot. Hopefully, they will manage to develop a higher end, cost effective and competitive carbon frameset. Then, Race & Smile! <BR><BR>Personally for me, absolute stiffness is not the most important, that is the riding comfort. Then a Reynolds 953 frame is the ultimate, custom in UK, 1400?. 953 are experienced to be as stiff as most of the carbon frames and it will ?last for ever?.

 Anonymous |

If one wants a carbon bike, buy a Trek madone, 7 TdF victories. Salsa should make a Reynolds 953 stainless frame, to top the steel range. Ride & Smile.

 Anonymous |

It's real obvious that Salsa has been sourcing from True Temper for the past few years, so no 953 frame nor Ouzo Pro fork.  An S3 frame with Alpha Q fork is what you'd get instead.  <BR><BR>But really, Salsa already did that with the Primero, which didn't sell as well as had been hoped.  Why?  There may have been more than one reason, but I'm sure a big one was most road racers/fast riders realized that, dollar for dollar, you could get both less weight and more stiffness from scandium or carbon that you could from S3 or 953 steel.  This will become more of a reality in the very near future as carbon frames continue to drop in price. <BR><BR>The Chinese will soon take care of making carbon real, as in real affordable, as Salsa discovered during its recent trip to China.<BR><BR>Of course, S3 and 953 steel are both still real, but only if you mean real expensive.  They're just not worth it to most folks, except those who are ready to pay lots of money for a custom frame.<BR><BR>If I really wanted a production road race steel bike, I wouldn't want a Bianchi; I'd want a Salsa.<BR><BR>If I really wanted a production carbon road race bike, I wouldn't want a Trek; I'd want a Salsa (and I really do!)  <BR><BR>My preference for Salsa is very real, but it has nothing to do with frame material. <BR><BR>I love my Salsa steel bikes, but I also know steel is not real.  Steel is just that, steel, just as scandium is scandium, and carbon is carbon.<BR><BR>Different materials are optimal for different ride qualities and different purposes.  It takes more than one ingredient to make a real fine meal, as Salsa knows.<BR><BR>Race & Smile.

 Anonymous |

Yes, a steel racer is back. I love my La Raza. But now I?m thinking about upgrading to the Pistola. Ride & Smile!

 Anonymous |

An “ultimate off road adventure touring” bike is exactly what I am looking to build as well…<BR><BR>Doesn’t everyone else in the world already make road race bikes in aluminum and carbon?

 Anonymous |

Sure, there’s lots of people making alu and carbon road bikes.  And for a good reason.  They sell.  That doesn’t mean all those bikes are good, nor that Salsa cannot do them better than the rest.  Salsa has a knack for improving on what others have done before and bringing a new perspective to it.  That’s partly why I like Salsa.  For instance, the “adventure touring” bicycle isn’t new.  Miyata has made the World Traveler for years.  Surly has its Pugsley.  Gunnar has the Rock Tour, which preceded Salsa’s Fargo by several years and is the Fargo’s nearest evolutionary cousin. The list goes on. The point is there’s a niche for adventure touring and there are some people covering it, but the question remains how profitable that niche can be.  Everyone has to make choices.  No one has unlimited resources.  Maybe Surly can afford to make the Conundrum (which must not cost that much to make) and not sell many of them, because it nonetheless reinforces their ‘maverick’ brand image.  I’m not sure what the Fargo will accomplish for Salsa, but it’s certainly a great bike for people who can take full advantage of it.  I wish the movie Into the Wild would be re-made with the lead character going on his adventure with a Fargo. All I’m saying is Salsa should probably focus more resources on road-oriented offerings.  They stand a lot to gain by doing so.

 Anonymous |

You forget this is Salsa, so it should be El Duct Tape.

 Anonymous |

WebCyclery.com has a pic of the new Team CLIF Con Crosso frameset on their home page right now…

 Anonymous |

That CLIF Crosso is one GEORGEOUS frame!  I don’t think I’ll sleep tonight, anticipating all the great new stuff coming out tomorrow!

 Captain Bob |

So, I guess Captain Bob’s humor strikes again…  Too bad my wife doesn’t think I’m funny anymore.  Too much of a good thing can be bad for ya I guess.  :-)<BR><BR>You know Jason.  If you didn’t like it Salsa probably wouldn’t build it and if you didn’t build it you never would have known you liked it.  If folks don’t like what you all have come up with then maybe they just don’t really “love” bikes enough.  I really love just about every bike I have ever seen although I haven’t always wanted to own each of them.<BR><BR>Build it and they will come (have I heard that somewhere before?)  <BR><BR>Good luck this week and thanks for making bikes.

 Spencer Salmon |

I want the euro bEATING road bike.

 Loren |

Something tells me all this carbon bike speculation just went out the window. Steel tourer/utility bike and a steel high zoot road machine are what I’m guessing is coming.

 Anonymous |

O Loren!  How I hope you’re wrong.  I am wishing for Salsa Carbon so badly.  But you know, at this point even a scandium road bike with carbon seat/chain stays and high end carbon fork will do.  Campeon is gone.  What will replace it?  The “duct tape” bike must surely be some kind of ute/cargo bike.  Hence its ‘eco-friendly’ green paint.  The steel road machine sounds like it will be an enhanced, blinged up version of La Raza (better carbon fork, sloping top tube, King headset and hubs, etc).  Progressive, but not revolutionary.  Not a Primero, for instance.  I love that Salsa has been focusing more on the ‘smile’ part of their ‘ride and smile’ motto, and I’m buying a Casseroll Single this year—a smilin’ bike if I ever rode one.  But I wish Salsa would also substantially spice up the ‘ride’ part of the motto as well, especially when it comes to their road offerings.  I think we could use some ‘race and smile’ road offerings from Salsa.

 Anonymous |

I hope loren is spot on!<BR><BR>I (and others) are looking for a touring bike that can handle a little gravel…the perfect bike for bike-camping in the woods or along some rail-trails.<BR><BR>Keeping my fingers crossed!

 Anonymous |

Pic #1 has disc brakes.<BR><BR>Pic#3 has disc brakes.

 Anonymous |

nevermind, Pic #3 does not have disc brakes.  The posts are just a bit lower…

 Anonymous |

“a touring bike that can handle a little gravel…the perfect bike for bike-camping in the woods or along some rail-trails.”<BR><BR>go-far

 Anonymous |

I hope Loren is spot… off.  A touring bike that can handle a little gravel is already offered by Salsa.  It’s called the Casseroll.  37c is plenty tire for a little gravel.  In fact, it’s plenty for a lot of gravel.  I’ve taken my Casseroll pretty much everywhere, including rail-trails.  If the terrain gets truly rough, then I call on my trusty La Cruz.<BR><BR>What I think Salsa needs to offer now is something at the other extreme of the road spectrum.  Not just because I personally want it, but because it makes sense for Salsa to diversify their road offerings and shore up the weaknesses in their product line.

 Captain Bob |

Oh, forgot to mention how much I love the Chili frame.  Sweet!!

 Anonymous |

“A touring bike that can handle a little gravel is already offered by Salsa.”<BR><BR>What about a hell of a lot more gravel? Or serious expedition style off-road adventure-style touring?

 Anonymous |

Between Surly’s Long Haul Trucker, and Salsa’s Casseroll, most of the touring market is covered for QBP.  The road market—and its submarkets and niches—is huge.  Salsa has been doing a good job with the mtb and cross markets.  How much of a market is there for “serious expedition style off-road adventure-style touring”?  Relative to road, probably not much, although it may still be a niche worth covering.  But then that niche is also already covered by QBP through Surly’s Pugsley, which can roll pretty much anywhere except on extreme quicksand or freshly spewed volcanic lava.  Which is why Salsa needs to allocate its resources a bit more to where the big money is and where Surly is weak: road.

 MG |

Can you say ultimate off road adventure touring?  I think Salsa can… because they very likely created what will come to be known as the quintessential frameset/bicycle for the genre in that bike in the top picture, IMHO.  The middle bike is the ruse.  The bottom bike is definitely the racer of the bunch… It’s a good one too.<BR><BR>It’s gonna’ be a fun next couple of months as our spicy friends show their 2009 recipe!<BR><BR>I’m hungry.  Anyone else?

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