Calm Before the Storm

I’m sure that some of you reading this title probably think I’m going to talk about the weather. While it is true much of the country has gotten slammed with severe weather this year, this post isn’t about the weather. This post is about the brief one week calm we had last week and the storm that leads up to Eurobike and Interbike.

The Sol Sessions was a great thing for Salsa. We did something we’ve never done. In sporting terms, we swung for the fence. In visionary business terms, we asked what is possible and did it. In midwest farmboy terms, we got it done.

It’s easy to remember and focus on the fun stuff like the rides, new friends and two new bikes. That said, it wasn’t an easy task and in some ways we are paying for our efforts. A few of our day to day things slipped. Our families took a little bit of a beating because we were vacant for a week prior, we were gone for several days during and when we returned we were simply knackered. In the end, I do believe the effort was worth it. I already can’t wait until next year.

Thankfully, many of us had planned a little vacation and/or personal holiday over the 4th of July week. In talking with the crew, it was a great time to reflect and get a little perspective on the coming weeks and months. As noted in a blog comment, Joel did bust me testing some product at one of my local off road trails.

With that, I’m really sorry that we did not update the blog even once over the last two weeks. It certainly wasn’t intentional. Holy cow time flies. So with that, I’ll leave you with a few good nuggets to dream and speculate. We showed two new bikes last month and did something new, but we’ve got even more good stuff coming in the weeks and months ahead.

So, just exactly what will the next two to three months look like? Well, here’s a quick and dirty over view.

- Salsa 24 hours of Afton
- Some new products including some shiny new bits
- Maybe a sneak peak at some new bicycle and frame models…Maybe!
- New catalog
- New tradeshow booth
- Website update
- Eurobike planning
- Interbike/Dirt Demo planning
- Outdoor Demo East planning
- A couple key dealer visits
- A couple of trips to Taiwan
- A lot of product testing and riding
- A few vacations
- A bunch of 2009-2010 product planning
- Staff planning and hiring
- Good food
- Good friends
- A whole lot of fun!

It’s been an amazing year thus far. Thanks to all of you that have been following, helping and supporting Salsa. Stay tuned for what looks to be a even better 2nd half to 2008.

Ride & Smile!

Share this post:

Jason Boucher

Jason Boucher

Growing up as a Minnesota farm boy, I developed an appreciation and love for land and open space. This appreciation has fostered two passions, cycling and photography. Both of these passions provide freedom, encourage me to explore and foster creativity. More importantly though, my journey with a bike and a camera reminds me that the world is big and I am small.


No avatar image

 Anonymous |


 rick is! |

sounds like lots of good stuff.  Can’t wait to see the new bits!

 Jason |

Anxious to see some new bits too. Any changes to existing models? New colors? Designs? Alway fun waiting to see what you folks come up with.

No avatar image

 Anonymous |

Ala Carte has been around for a VERY long time, and it’s still being offered (I wonder how well it’s selling vs. El Mariachi?).  La Cruz got resurrected.  El Kaboing got resurrected.  I think La Raza needs to be resurrected (with non-sloping top tube) with a compact Ultegra SL group and an Alpha Q fork.  As far as Campeon, I think it could be re-invented with the latest Dura Ace and designed more classically racy—more like the old Primero and less like the current Campeon.  In other words, more Aston Martin and less Lamborghini.

No avatar image

 Anonymous |

Awesome ! Now that you’ve got some rest and fun, please show us the new complete road race offering, Jason.  We can’t wait to see it.  As you say out in the Midwest, “get it done!”

No avatar image

 Lawrence de Kable |

I think you mean “GIT ‘R DONE!”

 Guitar Ted |

Hey, I know that you guys are lettin’ some things simmer on the backburner till they are ready, but I am still pretty jazzed about the Big Mama. That rig is awesome!<BR><BR>Thanks for what you do, and have done. Keep on keepin’ on and we’ll be seeing ya’ll soon I’m sure.

 Captain Bob |

You know what I want….....<BR><BR>Everything!<BR><BR>What?  Not what you thought I was going to say?<BR><BR>:-)<BR><BR>I think it great you haven’t blogged for a bit.  To me it seems more human like.  Not so predictable.

Commenting is not available in this channel entry.