Welcome to our new website…and more. During the past 12 months or so, we've been taking a good hard look at the Salsa brand. We've revisited the past, checked out the present, and are trying to look toward our future.
This website shows our continued evolution.
We are letting go of parts of the past. Some will slowly fade away, while other changes will be more abrupt and immediately noticeable. But some things won't change at all. We are a different brand than the one that was started way back in 1984. We welcome this step away. We welcome this change.
Our new website is a work in progress. In the days to come you will continue to see it grow. You will see our products in use around the globe. Images will change from time to time, but in those images you will see Adventure by Bike.
A news report a couple months ago spoke of children in school no longer wishing to be astronauts. 'Been there, done that' had reached into the grade school levels and eliminated what was once the dream of many. Why go the moon if someone else already has? Why go to the moon when you can play Rock Band?
I would argue that the moon wasn't really even the dream most astronauts pursued. Instead, I think they were after adventure…adventure of the highest caliber.
But there are all sorts of adventure in this world, and many of them can be experienced on a bicycle. You felt it when you were a child and were first allowed to roam your neighborhood on two wheels. Beyond that first initial burst of freedom…you felt Adventure. Where would you go? What would you find when you got there?
During the past year, many of the Salsa Crew took on some grand, and some not-as-grand, adventures. From Joe riding the Tour Divide Race to Jason hitting a 130-mile chunk of the Kokopelli Trail in a day. From David touring alongside the Gitchi Gummi and up into the Great White North to Tim soloing the 24-Hours of Nine Mile.
And we know you've had adventures as well.
We've seen photos of Salsa bikes maneuvering on glaciers in Iceland, bike packing in Arizona, crossing the high mountain passes of France and Spain, and riding the Dempsey Highway in Alaska. We've seen our bikes ripping it in everything from 100-mile mountain bike races to 300-mile-plus gravel grinders.
Each and every one of those experiences has provided someone with a fine adventure. That's how we think it should be.
We hope you'll open yourself up to the possibilities of Adventure by Bike.
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I love being outside. I prefer to ride on dirt. Or snow. If I was born a hundred years earlier I might have been a polar explorer. There's a great natural world out there to see, smell, taste, listen to, and experience. Life slows down out there and the distractions we've created will disappear if you let them. Give me a backpack and let me go.