Hey folks, here is part two of our Interbike followup. What’s going on with the El Mariachi and Ala Carte? Well, let me tell you…...
Having just returned from Eurobike and Interbike, I can assure you that this is unquestionably one of the important questions that needs to be addressed. We got asked countless times. Thanks for caring and asking. I think the news I am sharing today will please most and make sense. It could also make some folks sad. Let me explain.
We think the Ala Carte and El Mariachi are two of our most important products. This feeling isn’t just based on sales. Nope. This feeling is based on feedback from customers & dealers throughout the world. Beyond that, they are legacy products that have meaning to each of us that work here at Salsa and to Salsa as a brand. We love the Ala Carte and El Mariachi.
We did wish to show you new Ala Carte and El Mariachi’s at Interbike and/or Eurobike this year. So what happened? In short, the product we’ve been prototyping didn’t deliver on our promise and didn’t live up to the names of the products. Thus we backed up a bit and took a different approach.
So….Just what does this mean for the here and now?
First, we won’t be showing a new Ala Carte or El Mariachi anytime soon. We just want to do it right. I know you all may understand this and we also know it may disappoint some dealers and consumers. We are truly sorry for the delay.
Second, if you have been holding out pondering if you should buy a current one or a wait for a new one, we think you should support your Salsa dealer and buy one now. They are amazing products. They ride “just right”! Don’t wait.
Third, our promise. We promise we are working on these two amazing products. We’ll keep you posted on progress.
Thanks for your time.
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Growing up as a Minnesota farm boy, I developed an appreciation and love for land and open space. This appreciation has fostered two passions, cycling and photography. Both of these passions provide freedom, encourage me to explore and foster creativity. More importantly though, my journey with a bike and a camera reminds me that the world is big and I am small.