Here at Salsa, we talk a lot about the power of the bicycle. Not the type of power you apply to the drivetrain with each pedal stroke, but the power that a bicycle can bring to your life.
Personally, the bicycle has played a profound role in making me who I am today. It has presented rich experiences across the globe and helped me form very dear life-long friendships. It has allowed me to make a living in this world and help provide for my family. It has lifted my spirits but also reminded me of my mortality. Indeed, the bicycle has at times been my salvation. And yes, there have probably been a few times where it has been my curse.
In the coming months many of us at Salsa are going to share our stories with you. And we are going to ask you to share yours with us.
Each of us are on a path. We have taken different steps to get where we are today, and we'll face choices in the future that may bring us together, or take us apart.
Two years ago, Jason Boucher and I crossed paths with Mike Dion and Hunter Weeks at the Sea Otter Classic bike festival. They had just released their new film Ride The Divide. While we didn't meet for very long, we did stay in touch. I guess you could say we'd gotten onto the same path.
Salsa is proud to be the presenting sponsor for their follow-up film Reveal The Path. Today, I'm pleased to share the trailer with you here.
Go to the Reveal The Path website for more information on the film, including the theatrical tour schedule and the like.
Minnesota folks...save the date! May 31st!
The world premier of Reveal The Path will take place on May 31st at the Riverview Theatre here in Minneapolis. We look forward to an incredibly fun-filled and rewarding night!