It has been a while since we had a discussion specific to road products. I didn't realize this until a couple of persistent anonymous posters reminded me again and again. It certainly isn't intentional. So, I thought it was time to share a little bit about Salsa and our direction with road bikes and products. Here is the first picture of one of our 2009 road offerings.
As you can see, we are taking a very high tech approach. The material is soft to touch. You can't really scratch it. It comes with its own protective wrap to prevent UPS shipping damage. It's wildly expensive despite being relatively easy to produce. It's very light. It's one sweet frame. It's revolutionary.
On a more serious note, I do want to tell you that we will be showing 2 new road bikes at Eurobike. Because our distributor in Germany will likely spec them for Eurobike, they'll be a bit different than the bikes we intend to show at Interbike 2008. Regardless, we will show 2 new really nice road bikes soon.
I think it is easy to view Salsa as a non traditional road racing brand. We are not out in force during "The Tour". We don't sponsor a US based road team. Some folks are even calling Salsa a mountain brand. However, I know the facts about our product and our sales. Here are a few facts that sometime surprise people who think of us just as a mountain or even a 29" brand.
1) Our number one selling bike model is the Casseroll. No it's not a road racing bike, but it is clearly a very nice road bike that is beautiful, comfortable, reliable and versatile.
2) Our number two selling bike model is the La Cruz. No it's not a road bike, but it does have 700c wheels. Yeah, that's a stretch, but my point is its not a mtn product and it can serve as a pretty darn good road bike for all but the racing crowd.
3) Salsa is QBP's #1 selling road bar brand. Wow. Think about that.
We know we've been pretty tight lipped about our road stuff. We also know that on the surface it looks like we are exiting road. The beautiful Primero went away last year after 2 years. The historic and classic La Raza went away this year. We understand that this looks like we are not committed to road bikes. I just need to tell you, this is not true. Far from it. We may be down in model numbers, but we are not out.
We also know that when we do show them, they won't please everyone. We've said it before, but that is OK. I still think that even the folks that don't like our approach or offerings will appreciate at least one or two of the design features of these bikes.
I know this won't please everyone, but sadly, I've already said too much. That's all I've got today on the subject of road.
Now go ride some pavement and Ride & Smile!
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