Some of you may have noticed that a BUY NOW button appeared on the Salsa website this past Monday. You’ll find it on our Components and Clothing items when you get to the individual item level.
We’ve partnered with Shopatron (the leader in retail integrated E-commerce) to provide this service. It allows U.S. consumers to buy directly from our site, while servicing that order through participating dealers.
Here’s the quick take on how it works: You see something on our site that you want to purchase. You order it from our site. A participating dealer requests to fulfill the order. Shopatron selects the retailer closest to the customer from those that requested the sale, and notifies the selected retailer to complete the transaction. The selected shop fulfills the order and you receive your item.
We are excited about Shopatron because it makes it possible for customers to get our product if they don’t have a dealer that stocks it. And it does this without cutting bike shops out of the loop.
We believe the Shopatron feature will allow us to better serve our customers, especially in certain product categories like softgoods, while also helping strengthen Salsa in general. We hope you find it of service.
Dealers that have questions, concerns, or are interested in participating with Salsa in Shopatron should contact email@example.com.