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ADVENTURE BY BIKE®

Sol Sessions Slide Show

The first ever Salsa Sol Sessions is in the books. Wow! It was an amazing time. I don't even know how to describe last week. It meant so much to Salsa and to me. It wasn't just a product launch. It wasn't just another camping & riding trip. It wasn't just a trip to hang out and schmooze with bike industry big wigs. The 1st ever Sol Sessions was a statement about who we are and where we are going.

Our goal for the Salsa Sol Sessions was to create an experience that folks would always remember and associate with Salsa. We created an event that we thought would give participants a real life example of our beloved Salsa brand. Our plan was simple. Connect media from around the globe and key dealers from the USA with our products, our people and our places. Sounds simple when you write it down that way. It was far from easy, but with a lot of help from a lot of individuals, we did manage to pull it all off with a genuineness that is sometimes lacking in promotional events.

With that, I'll share a few photos that I think represent the spirit of the week. This is by no means conclusive, but should give you a great idea of how the week went. It was the best week of work I've had in my 20 years in the bike industry. Do I really need to go back to work in the office?

That's a wrap folks. Already planning next year.

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ABOUT THE AUTHOR

Jason Boucher

Growing up as a Minnesota farm boy, I developed an appreciation and love for land and open space. This appreciation has fostered two passions, cycling and photography. Both of these passions provide freedom, encourage me to explore and foster creativity. More importantly though, my journey with a bike and a camera reminds me that the world is big and I am small.

COMMENTS (19)

 Smitty |

What gives?  No new blog post for 2 weeks.  Us pepperheads are hungry for more Salsa

 joel |

Butcher has been too busy “testing” the new rides. I saw him shredding a local trail on the 4th. Tough job, but someone has to do it.

 Anonymous |

When will the new Campe?n complete finally be unveiled?

 Butcher |

Wow.  It has been a while. I’ve got a couple of posts for this week.  You may see one later today.  <BR><BR>Sorry about that amigos!

 Chipps |

Now that looks like fun. I’ll have to make sure we get an invite next time, eh? :-)<BR><BR>And what’s this severe weather you’re on about? Is that severe hot? Cold or Wet? We’re just waiting for the temperature to go above 65 and for it to stop raining here…<BR><BR>See y’all at Eurobike/Interbike…

 Anonymous |

I too would like to see Salsa come to the Fat tire race in Telemark so I can demo some Salsa’s. I own an El Mariachi and would like to try others. I was aware of Salsa riding our trails here in Hayward but have not seen any printed info in Mags about the ride. Any links out there?

 MG |

“Salsa Lovers’ Fiesta & Siesta”... I like that.  That’d be an event I’d be at in a heartbeat!<BR><BR>Awesome picture show… Man, that trip looks like it was a ton of fun, but the mosquitoes must’ve been the size of B-29s!!<BR><BR>Can’t wait to swing my leg over a Big Mama myself and give her a ride.<BR><BR>Cheers,<BR>MG

 Jason |

That looks like a damn fine few days of work. Look forward to seeing and reading more of the Big Mama and other Salsa goodness. Keep up the good work producing the smiles in our riding miles. Much appreciated.

 Michael |

Looks like an awesome weekend. Can’t go wrong with good weather, camping, beers, and bikes. Looking forward to my invitation next year ;)

 Anonymous |

Nice bikes, amigos!  Can’t wait for the new high end road offerings for Sol Sessions #2!

 jonstoops |

I love the concept, both with the media folks and with those of us who would be considered the general bike-buying population.  I wouldn’t do it as a traveling demo though… lots of companies out there are doing that.  Do it as a “Salsa Lovers’ Fiesta & Siesta”.  A summitt of Salsa owners and afficianados.  Pointers and guided rides with team riders, clinics on bike maintenance with designers and mechanics, and ofcourse an opporunity to demo any of the bikes in the Salsa quiver!  Sorry, getting carried away with the prospects here!

 Anonymous |

Well said Joel, let the people form their on opinions with real experiences and not filtered thru a 3rd party or thru the www. There’s no substitute for wind in the hair and mud in the eye!

 joel |

Jason, I was the poster that said I’d like to see doing test rides with the end user. I don’t really care about other people’s opinions (blogs, mtbr, etc). I’d like to formulate my opinion of the bikes before I buy one. Hence the reason I have bought so many Fishers…they have a travelling demo set-up.<BR><BR>Is there a re-schedule for the ballyhoo? If not, I’d love to see Salsa do something on their own at some local trails and as well as midwest trails. (hint, hint…. cheq would be perfect!)

 Smitty |

Epic Product Launches.  Just another way Salsa raises the bar.  Well done, amigos.  Looked like it was a pontoon-load of fun.

 Anonymous |

The stars aligned.  Everything was fantastic - the weather, the trails, the people and of course, the bikes!  Next year, instead of rain coats, maybe musquito nets?  The Big Mama handled like my Mamasita but cruised over the baby heads and roots smooth as a butter on bread.  Can’t wait to get my own Big Mama and dress her up all perty!

 Anonymous |

It would be cool to see salsa do this with the people who will be the end user….just a thought. Just not an “industry” thing.

 Anonymous |

Funny thing about the “industry” thing, marketing people are not going to say they had a “bad ride” on any bike after a fun trip put on by an “industry” company. Don’t bite the hand that feeds you! It would be cool to see Salsa give the power to the common folk and give real unbiased reviews and opinons.

 Butcher |

First, I’d like to comment on the recommendation for a “consumer” version of this.  Great idea.  This was the first time we’ve ever done something like this.  I think the saying is “you have to start somewhere.”  Consider it started.  More to come on this.<BR><BR>Second, the last response about a “Bad ride” and the “Hand that feeds you”.  <BR><BR>While I understand that perspective, I don’t think I’ve given enough information for folks to make that leap.  This trip was about Salsa.  Who we are, our values, our direction, etc.  It was more of a brand building trip than a specific product trip.  Yes, we did launch 2 new bikes at the same time.  We are small, we need to maximize our dollars spent.  <BR><BR>Additionally, if you consider 3 of the 7 media folks that were there represent publications that we do zero direct advertising.  Zilch.  <BR><BR>All that said, we know that the proof is in the hands of the buying public.  We need to deliver.  We need to get these out and tested by users.  We can say all we want and do all this planning.  The proof is in the ultimate stakeholder, the consumer.

 Smitty |

You know, anonymous, the common folk have more power than ever to give “real unbiased reviews and opinions.”  It’s called the world wide web.  No shortage of available opinions these days.  Now I know bike reviews by magazine testers have come under scrutiny in recent times, deservedly so, from people like Bike Snob NYC.  But the beauty of the www is that we do not all need to rely on Mountain Bike Action exclusively anymore - do you want to get your information from a faceless John from Omaha on MTBR.com, a less-faceless member of an internet forum, a magazine editor, a blogger, or a bike shop employee?  Who do you trust?  Figure out who you trust, get guidance, and then test ride bikes yourself before making buying decisions.

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