As we prepare for 2012, I just want to take a moment to give thanks and share a few lessons learned.
As Kid wrote last week in his Reflections post, 2011 was an incredible year. I can say that both for Salsa and for me personally. Through this job, I have had the great pleasure of meeting amazing people and experiencing new places....oh and I got to work with bikes on a daily basis. One might find it interesting that I wrote bikes last and almost as an afterthought. That was intentional because this past year I was continually reminded that while bikes is the business that Salsa is in, the real reward is using bikes (preferably ours!) to experience this diverse world we live in. The payoff is meeting people using bikes in the real world, hearing their stories of adventure and learning from their experience(s). These interactions have led us to a common belief that bikes are more than transportation, more than racing, and more than a list of features. They are powerful tools that enrich our lives and strengthen our memories and relationships. It is just a bonus that they are good for you too!
Over the past year Salsa has had some success and growth. Thank you to all that are reading this for your part in that. You have made us better. You have made our products better. You have helped us focus. You have inspired us. On behalf of the Salsa team, thank you. We could not continue doing what we are doing without you.
While I think it might be easy to rest and be happy with a successful year, I am here to tell you that our team is filled with talented and dedicated people that are focused on making better products to serve you and inspire you. I believe 2012 will be our best yet. We can't wait to see where our path leads, who we will meet, what we will learn, and then share it with you.
Thanks again for an amazing 2011 and here's to an even better 2012.
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