CULTURE BLOG

ADVENTURE BY BIKE®

Thank You

As we prepare for 2012, I just want to take a moment to give thanks and share a few lessons learned. 

As Kid wrote last week in his Reflections post, 2011 was an incredible year. I can say that both for Salsa and for me personally. Through this job, I have had the great pleasure of meeting amazing people and experiencing new places....oh and I got to work with bikes on a daily basis. One might find it interesting that I wrote bikes last and almost as an afterthought. That was intentional because this past year I was continually reminded that while bikes is the business that Salsa is in, the real reward is using bikes (preferably ours!) to experience this diverse world we live in.  The payoff is meeting people using bikes in the real world, hearing their stories of adventure and learning from their experience(s). These interactions have led us to a common belief that bikes are more than transportation, more than racing, and more than a list of features. They are powerful tools that enrich our lives and strengthen our memories and relationships. It is just a bonus that they are good for you too!

Over the past year Salsa has had some success and growth. Thank you to all that are reading this for your part in that. You have made us better. You have made our products better. You have helped us focus. You have inspired us. On behalf of the Salsa team, thank you. We could not continue doing what we are doing without you.

While I think it might be easy to rest and be happy with a successful year, I am here to tell you that our team is filled with talented and dedicated people that are focused on making better products to serve you and inspire you. I believe 2012 will be our best yet. We can't wait to see where our path leads, who we will meet, what we will learn, and then share it with you.

Thanks again for an amazing 2011 and here's to an even better 2012.

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ABOUT THE AUTHOR

Jason Boucher

Growing up as a Minnesota farm boy, I developed an appreciation and love for land and open space. This appreciation has fostered two passions, cycling and photography. Both of these passions provide freedom, encourage me to explore and foster creativity. More importantly though, my journey with a bike and a camera reminds me that the world is big and I am small.

COMMENTS (9)

MountainBreeze | December 27th, 2011

First of all, the black and white picture of the article is amazing! Sea, nice company and bikes! I’m glad that there are companies that are passionate about their products. Bikes are eternal, they are the ultimate friend machine. You chose the best profession my friend, having shiny bikes all over you!
I like salsa and especially fargo, I think it is the ultimate machine. I haven’t rode one because I live in Greece and we don’t have salsa bikes (but even if we had I couldn’t afford one), but still it’s my favorite bike. It’s strong, versatile and it loves nature! Just like me :)
I have for years a very old rusty and quite cheap mountain bike that I took from my grandfather when he died (from the 80’s) with witch I traveled all over Greece and sleep on the most amazing places. I don’t own any bike clothing or gadget (not even spd’s), just my legs, my love for nature and my great old-timer friend. I’m eating the miles like candies! That’s the spirit of the bicycle I think, pure love for discovering places! Not fancy carbon materials or expensive clothing (a little sweat or rain never hurt anyone) just a bike and a man and the world will unfold itself in the most beautiful colours!

I hope you’ll have the same passion all your life! People with passions are rare lately :) Sorry for my big comment, I couldn’t hold myself!

That’s me on mnt Panachaikos! http://i40.tinypic.com/153o23d.jpg

MountainBreeze | December 27th, 2011

First of all, the black and white picture of the article is amazing! Sea, nice company and bikes! I’m glad that there are companies that are passionate about their products. Bikes are eternal, they are the ultimate friend machine. You chose the best profession my friend, having shiny bikes all over you!
I like salsa and especially fargo, I think it is the ultimate machine. I haven’t rode one because I live in Greece and we don’t have salsa bikes (but even if we had I couldn’t afford one), but still it’s my favorite bike. It’s strong, versatile and it loves nature! Just like me :)
I have for years a very old rusty and quite cheap mountain bike that I took from my grandfather when he died (from the 80’s) with witch I traveled all over Greece and sleep on the most amazing places. I don’t own any bike clothing or gadget (not even spd’s), just my legs, my love for nature and my great old-timer friend. I’m eating the miles like candies! That’s the spirit of the bicycle I think, pure love for discovering places! Not fancy carbon materials or expensive clothing (a little sweat or rain never hurt anyone) just a bike and a man and the world will unfold itself in the most beautiful colours!

I hope you’ll have the same passion all your life! People with passions are rare lately :) Sorry for my big comment, I couldn’t hold myself!

That’s me on mnt Panachaikos! i40.tinypic.com/153o23d.jpg

Jas | December 28th, 2011

Thank you too Salsa, for doing what you do and seeing the adventure that is out there upon two wheels. I also thank you for the support of my mag and our mission. Thanks!

Jim C | December 29th, 2011

“Thanks” to you, Jason.  I’ve said it before, but I’ll say it again:  Salsa Cycles… The best bikes in the business, designed and produced by the best folks in the business.  You guys (and gals) are the greatest!!!

Stacy | December 29th, 2011

What were the lessons learned?

JayP | December 29th, 2011

“They are powerful tools that enrich our lives and strengthen our memories and relationships. It is just a bonus that they are good for you too!”

Amen my brotha! I Thank You all at Salsa for helping bring a lifestyle to bikes that will continue to grow and inspire others.

My the wheels turn this year more miles then the last, Cheers, Happy New Year!

Will | December 30th, 2011

Any fun nuggets of info you can leak about some upcoming bikes?  I’m definitely looking forward to 2012 with the proliferation of disc equipped CX bikes.  :)

David | December 30th, 2011

I truly enjoy reading all the articles and seeing the photos that the crew post. I feel so blessed to be apart of the cycling community. I do everything possible to be sure others get the opportunity to see what cycling can do for them. It has certainly changed my life, as my first bike was nothing but a bike to ride to work. Then came racing my bike. Now I just enjoy the scenery riding my FARGO. I truly hope there is a never ending bike trail in heaven. May God bless you all and bring peace.

Matt | January 3rd, 2012

“Adventure by bike”—I think you guys have it right.  You make great bikes that allow people to think differently about cycling.

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