CULTURE BLOG

ADVENTURE BY BIKE®

The Right Amount of Time

Hey folks, Salsa needs your help. We need to know what you think is the acceptable and the desirable amount of time between releasing a new product and shipping a new product? You see, we've got a big year planned and our desire is to do things right. We acknowledge we've made a few mistakes in showing product that isn't ready. That said, I think most folks will agree and acknowledge that we are improving.

So, here is my request. This is important and could change how we proceed over the next few months. If you comment, please identify if your response is from a consumer or a retailer perspective.

If you are a consumer, please share what you believe is an acceptable amount of time between showing a new product and finding it available to purchase from a retailer?

If you are a retailer, please share what you believe is an acceptable amount of time between a manufacturer showing product and having it available to purchase and sell in your store.

Thanks for your help.

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ABOUT THE AUTHOR

Jason Boucher

Growing up as a Minnesota farm boy, I developed an appreciation and love for land and open space. This appreciation has fostered two passions, cycling and photography. Both of these passions provide freedom, encourage me to explore and foster creativity. More importantly though, my journey with a bike and a camera reminds me that the world is big and I am small.

COMMENTS (20)

 Butcher |

To the anonymous last poster.<BR><BR>La Cruz frames going into stock today.  All sizes.<BR><BR>La Cruz bikes.  We have the following in our building.  We are repackaging some of the components and will put them into stock over the next few days.  <BR><BR>Bikes, sizes 47cm, 49cm, 51cm, 53 cm and 59cm.  We have 1 left 55cm left.

 Butcher |

Wheeler, thanks.<BR><BR>One note, the La Cruz frames will be QC’d and delivered this week.  Bikes started shipping last week.

 Anonymous |

I would be happy if the LasCruces was actually removed from the catalog so the dealers wouldn’t - Hey put a bit down on it we will order you one.  I am now trying to track down a LaCruz and am getting the same line unless I want a 69cm bike it looks like I wont be able to get my actual hands on one till march.

 Bentforkz |

I’m First.<BR><BR>1-2 months max. Consumers like me want the products as quickly as possible.

 Captain Bob |

I agree with 1-2 months.  I waited a long time for my Mamasita and almost went with something else just so I didn’t have to wait so long.  I am glad I waited though.  <BR><BR>I think building great frames plays to your advantage since most folks know it will be worth the wait.  It also ups the stakes for you to make sure you get it right the first time.

 Michael |

3 months max, but 1-2 months is best…consumer mullins

 Jason |

Consumer/racer/bike slut,<BR><BR>I’m with Capt. Bob and the others. 1 to 2 months is acceptable. I too waited a long time for my Mamasita and like Capt. Bob, I’m damn glad I did. Better to take the time to get things right than to rush things.<BR><BR>A “real world” consumer may have not have waited as long. Hell, I even started to let my eyes wander after a while. But the allure of the Mama’s carbon stays and quick handling was too much.<BR><BR>That’s just my 2?. If it’s unique/damn sweet design, then I’m sure many consumers can/would wait. But if not, it can be hard to walk into a shop and not be seduced by a shiny new frame and the smell of fresh rubber. ;)<BR><BR>I have a feeling in my “bike regions” that there is something unique and sweet in the air at Salsa HQ. I’m anxious to see, but willing to wait and know it’s done right and the best it can be.<BR><BR>Jason

 Daniel |

It’s an immediate world—the sooner the better. The question would seem to be can you wait until you’re ready to ship before you announce a new product? I’m not sure what the ramifications are of that because I don’t know if you adjust initial run size based on pre-orders etc.<BR><BR>Marketing/consumer perspective.<BR><BR>‘best,<BR><BR>d.

 Jesse |

I believe that it has to do more with the time of the year. As long as the marketing starts late enough in the fall that it wouldn’t make sense to buy another bike yet. Preorders should be shipped the first of February and on the racks no later than March.

 Andrew |

As a consumer I say 3-4 months. If someone wants a new bike in the next month then they will by one. If you release something that catches the consumers eye such as the Mama then they will wait. <BR>If they dont want to wait then they probably dont really want your product. The only thing you have to make sure you do well is correctly market the product to keep the consumers waiting and sitting on the edge of there seat. <BR>I also think you have to take the feedback from the blog with a grain of salt because us bloggers on Salsa are most likely very loyal supporters of the brand and thus will have different opinions. <BR>If you release a new product at Interbike, mid Sept and it isn’t available until early Jan thats 2+ months, so it isn’t that long of a wait. Just my opinion as a racer/consumer

 big poppa |

I think the best scenario would be show it at Interbike, have it ready by Jan 1 so buyers can have it ready to ride for that next season.  That was my gripe with Mamasita’s first season, it was a bit into riding already when it came around….

 Andrew |

As a consumer I would be willing to wait quite a long time for a bike to be available.  I would wait 6 or more months.  That is because I know what I want in a bike and I am patient and will wait for it.  <BR>I can see that from a company point of view you may not want to show your cards to your competitors too soon.  This could lead to another company pushing up their release date to put something out similar to your?s before you.  Which is a bummer?  <BR><BR>But from strictly consumer point of view I would like to know what salsa is working on at nearly every stage of the process.  For instance, at this very moment I am waiting on a frame from Salsa.  I don?t know when it will be available or the specifics of the frame, but I?m still waiting for it.  (p.s. I would be willing to sign a confidentiality (non disclosure) agreement, just keep me in the loop)

 57-180 |

It’s interesting to me that some mentioned 1-2 months, but were happy that they waited when the product arrived.  It seems to me that a clear and correct delivery date is much more important than the length of wait.  If you can set a delivery date and hit it then the only decision is to wait or not.<BR><BR>Jason

 Anonymous |

From a consumer: I think no more than one calendar quarter is reasonable.  I’m a proud Salsa owner, and I’m willing to wait a few months for new, high-quality Salsa product.  Also, more rather than less advance notice can be good sometimes when it involves a new purhcase decision, especially if it requires thousands of dollars.  For instance, if I was in the market for a new, high-end, complete Steel, Scandium or Ti road bike in the vicinity of $2,000 - $3,000, it might help knowing in advance if Salsa was launching one, as I would rather wait six months for a Salsa than purchase something else.  I’ll also note that, while Salsa isn’t custom, its quality is sometimes on a par with custom stuff—and at a more attractive price.  Custom shops have lead times that range from several months to several years.  So, for instance, if Salsa announced a new Reynolds 953 complete road bike offering with carbon fork and stays, and if it named it something like “Los cohetes”, I think it would certainly be worth waiting for it until at least Fall ‘08!

 Anonymous |

retailer<BR><BR>There are 2 branches here:<BR><BR>1. Products that companies expect to release and sell. These should be available within 3 months of show-date.<BR><BR>2. Concept or design products<BR>. Every show seems to have market-testers or etherware that will never be made.<BR><BR>Both have their place. <BR><BR>concept example: Ferrari<BR>Their future-car concepts are rad and will never be made. But they use mockups as design and feedback tools. (as far as i know)<BR><BR>Quick-delivery example: Apple<BR>Like the iPhone, they announce the release date, and that’s it. Few delays, you can plan when you’ll get it.<BR><BR>So I encourage you to show bold designs and concepts -but state that they are concepts- and keep launch dates as close to announcements/shows as possible.

 Jason |

Looking back at my ealier post I have to say I was wrong to say 1 to 2 months. That would be when I would WANT it, but in thinking of the trade show schedules vs. the actual race/riding season,  I’d say if something makes an InterBike debut than I would hope it would be available March/April. <BR><BR>If somthing is making a Sea Otter debut (which seems to be common these days) than I would hope that it is in or near production already. If not I think waiting till the big show in the Fall is the way to go. So this 2? with my earlier 2? now brings my total cents given to 4. I need to stop cruising blogs and do some damn work!

 engineguy |

I’m ok with announcing a product at interbike and releasing it in Jan/Feb if you set and keep a launch date AND keep us informed where you are in the process using this site. <BR>Sample: “Hey guys, prototype testing is done, drawings are at the factory, material is on order.  Expect first samples early Dec. Still on track for Feb.” <BR><BR>If it is a product I am waiting for (full suspension 29ner), tracking the progress would be fun and help ease the pain of waiting.<BR>  Maybe even explain the steps you have to go through to launch a product.  Let your loyal customers know whats going on!

 Anonymous |

From a consumers point of view… <BR><BR>I would assume that a new product has gone through all the relevant testing before it is “released”? <BR><BR>If all the work has been done to end up with the final product, then i don’t think it should take to long before they get shipped. <BR><BR>1 Month wait MAX i would say. Have stock ready when new product is relased to coupe with initial demand.

 Anonymous |

1 - 2 months for my short attention span.  You’ll catch some impulse buyers that way too.

 Wheeler |

You’ve done a great job of building up interest in your new lineup over the past half-year.  Now, just deliver.  I ordered a La Cruz frameset in early Dec. and everyone was saying it would be in sometime in January.  Well, if the order arrives in the next few days, I’ll be happy! <BR><BR>I don’t think the time between the announcement and delivery is as important as making good on your predicted delivery date.  You’re building your dealership network and need to give them time to build interest and place orders.  <BR><BR>Just don’t disappoint the end customer and we all should have a happy new year!

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