Untitled : 01/21/2007

A Little R&R

Thought I’d just take a moment to update you on a few of my new years resolutions. I’m doing well with 2 of my resolutions and struggling with 1 of them.

I’m heading to Arizona for a little vacation with the family. I’m so excited. It’s cold and snowy here and I’m heading to warmer weather. It’s my mom’s 65th birthday and we are going to relax and have fun with the kids. Can’t wait. I’ve also made a commitment to not bring my computer and I’m not doing any shop visits. I’m not going to sit up and scan mtbr and read my friends blogs. It’s a real vacation. I’m also going to get a ride in with my good friend Chris Cocalis. That means I’ll start January off with a ride in Arizona. Phew. At least I won’t break my resolutions in the first few weeks of the year.

The one resolution I’m struggling with is worrying about everything. I really struggle with letting stuff go. Right now, I’m strugglng because friends and business partners are clamoring about the age old issue of mail order vs IBD (Independent Bike Dealers). That’s right, it’s rearing its ugly head again….and I’m struggling to think about anything else.

The good news is that the reason this issue is coming up again is that Salsa is starting to do pretty well in certain categories and especially in 29” mountain bikes. Yep, we love the 29ers and our new El Mariachi 29er complete bike is making some noise on the interweb forums.

The bad news is that these people are emailing me and calling me at home about Salsa this online and Salsa that online. Well, all I want to say is that I’m listening. Right now, I want to just listen and let the smoke settle. I expect that once the initial excitement of a new product passes, that folks will get down to doing business and will see that we are making efforts to support those who support us. I also hope they see we are trying to have honest conversations on each side of this conversation. It’s not an easy subject. I’m doubtful we can make everyone happy, but we are committed to working towards progress.

See ya in a week.


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Jason Boucher

Jason Boucher

Growing up as a Minnesota farm boy, I developed an appreciation and love for land and open space. This appreciation has fostered two passions, cycling and photography. Both of these passions provide freedom, encourage me to explore and foster creativity. More importantly though, my journey with a bike and a camera reminds me that the world is big and I am small.


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