0 CommentsSalsa Sponsors The 24 Hours Of Afton
Folks we're pretty psyched to become the title sponsor of the 24 Hours Of Afton. It is the 24 hour race for Minnesota and all the proceeds benefit MORC (Minnesota Off-Road Cyclists).
Along with one heck of a challenging course, we'll be adding our own dose of fun to the event. If you are in the area, come on out the event on August 24 - 25.
Read on to see the official press release about our sponsorship.
Cheers,
Kid
Salsa Cycles Named Title Sponsor for 24 Hours of Afton
Bike Manufacturer Will Bring Fun to High Endurance Race
BLOOMINGTON, MN – Jun. 28, 2007 – Salsa Cycles has signed a multi-year agreement to serve as title sponsor for 24 Hours of Afton, a high-endurance mountain bike race held in the Afton Alps Ski Area in Afton, Minnesota. The annual race, which will be held August 24 to 25, tests the stamina of solo and team cyclists in a 24-hour contest across a rugged single and double track course. All proceeds from the event will be donated to Minnesota Off-Road Cyclists (MORC), a non-profit volunteer organization that works to build and maintain mountain bike trails across the state.
“This is a fun, grassroots event that benefits the Minnesota mountain biking community,” said Jason Boucher, general manager of Salsa Cycles. “It aligns very well with our brand’s mission to ride and smile. We’re excited to come aboard and help MORC build Afton’s success as the premier 24-hour bike festival in the Midwest.”
In addition to sponsorship, Salsa will provide festivities, including a moonlight Mariachi performer, a homemade salsa competition and tasting, and fun events for both racers and spectators. The company will also have demo mountain bikes available for test laps, including its popular Dos Niner and El Santo models. A special edition Salsa t-shirt commemorating the event will be available from MORC.
“We want to make this a family friendly festival, adding more fun for spectators,” said Mike Riemer, Salsa marketing manager. “We look at this as a long-term relationship with MORC and the Minnesota mountain biking community. We plan to sponsor this event for years to come.”
Learn more about 24 Hours of Afton by visiting http://24hoursofafton.org.
About Salsa Cycles
Salsa Cycles is a premier manufacturer of cycling frames, components and clothing. For 25 years, the privately owned, Minneapolis-based company has built a reputation on its exceptional bicycling frames and related products. Salsa can be found on the Web at www.salsacycles.com
About MORC
Minnesota Off-Road Cyclists (MORC) is a non-profit volunteer organization dedicated to safeguarding the future of mountain biking in Minnesota through the promotion of responsible riding, establishment and maintenance of mountain biking trails, and preservation of Minnesota's natural resources. Learn more by visiting MORC at www.morcmtb.org.
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