Untitled : 09/23/2005

Who are your friends?

As Interbike approaches, I have been following a bunch of our industry friend’s blogs. I love to do this. It’s part of my daily routine. I put my 3 year old twins to bed, and then check out for about 30 minutes.

Recently, I ran across a blog that kind of gave Salsa a back handed stab. The kind of stab that builds yourself up at the expense of someone else. I’m not into naming names so don’t ask. I won’t tell you. I was bummed and a bit surprised. This is from a brand that is actually using some of our Salsa products on their show bikes. In fact, we have occasionally shared some of our prototype samples to get feedback because we value their opinion. I thought it was a mutual respect. Maybe this wasn’t intentional. At least that is what I want to believe. But, it made me realize that we all should value our true friends.

This morning, one of my best friends of all time met me at 7:00AM to do a morning mtb ride. We rode the MN River Trail, a trail we used to ride a lot together. We both rode our steel bikes. His a custom 29” IF and I was on my tried and trued Ala Carte. While riding, I realized that the last time we rode this trail, was before my twins were born. We were riding our steel cross bikes, a Salsa and a Steelman. 3 years ago?! Wow. The ride itself was amazing but not as good as the constant conversation between good friends while riding our trusted steel bikes. Folks, 3 years is too long. Make efforts to let your good friends know you appreciate them. A simple ride is all it takes.

I’ve been kind of rambling a bit with this blog, but I am going somewhere with this. As we head off to Interbike, I’m thinking of all those industry friends that I get to see only once a year. I really hope that I get the opportunity to come and see you, give you a good firm handshake and catch up. For those of you that are attending Interbike and don’t know me or any of the Salsa folks, please stop by, introduce yourself and have some fun. We’d love to show you some of our new stuff and find out why you love bikes, what you ride and where you ride?

Ride and Smile folks.


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Jason Boucher

Jason Boucher

Growing up as a Minnesota farm boy, I developed an appreciation and love for land and open space. This appreciation has fostered two passions, cycling and photography. Both of these passions provide freedom, encourage me to explore and foster creativity. More importantly though, my journey with a bike and a camera reminds me that the world is big and I am small.


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