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Worthy News In Energy Bar Land

Hola folks,

If you are an energy bar consumer, check out the attached press release.

Just to be straight up about it, Salsa doesn't have any connection to this program but it is a good idea that merits your consideration. Consider taking part. -Kid


BERKELEY, CA (BRAIN)?Clif Bar and TerraCycle have announced the nation's first program designed to reduce the amount of energy bar wrappers going into our landfills, while educating people about the benefits of reusing waste materials.

Together the companies have created the Wrapper Brigade, which will donate two cents to charity for every used wrapper collected by individuals and organizations.
The collected wrappers will be fused and woven into a strong material, which will then be used to make backpacks, gym totes and other products. These items are expected to be available at major retailers by early next year.
Clif Bar is sponsoring the program and TerraCycle is providing product collection and reuse expertise. Both partners recognize that millions of energy bar wrappers are discarded each year. Together they want to help make reuse rather than disposal the norm for used wrappers.
Anyone can sign up for the Wrapper Brigade program by visiting http://www.terracycle.net/brigades There. is absolutely no cost to participate. Within one to two weeks after signing up, you receive four collection bags that hold 200 energy bar wrappers each. You simply mail the collection bags back to TerraCycle and designate the charity you want to support with your wrapper donation. All shipping fees are covered by the program to encourage people to collect as many wrappers as possible.

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ABOUT THE AUTHOR

Mike Riemer

I love being outside. I prefer to ride on dirt. Or snow. If I was born a hundred years earlier I might have been a polar explorer. There's a great natural world out there to see, smell, taste, listen to, and experience. Life slows down out there and the distractions we've created will disappear if you let them. Give me a backpack and let me go.

COMMENTS (3)

 MG |

What a rad program…

 Anonymous |

Guys—here’s an idea for new product develompment.  Take a look at this high-end steel road beauty with Alpha Q carbon fork AND carbon stays:<BR><BR>http://www.serotta.com/fierte_steel/specs.html<BR><BR>If you can do something along these lines with a TTOXP frame, and with as many Salsa parts as possible, as a complete bike for around $2,000 (assuming a full Ultegra setup), I suspect you will sell more of these than you are of the Campeon.<BR><BR>Think of it as a La Raza Complete—or a even Primero Complete—but with carbon seat stays.

 Jeremy |

Great idea. I must admit I don’t eat allot of prepackaged food but I like to bring an energy bar with me on a long ride or tour. The bars are ok and I need the calories but I like to have them so I can use the mylar wrapper as a tire boot if I get a big gash in my tire.

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