Josh Lavelle

Josh Lavelle

Product Manager

What kind of cyclist are you?
I prefer to be off of the pavement. However, riding to work in the morning has an amazing effect on the rest of the day.

How long has cycling been a part of your life? When did it become more than just “riding a bike”?
Riding my bike around the small Midwest town I grew up in gave me a sense of freedom, and the ability to make money delivering papers. Going camping as a kid and ripping around on hiking paths (probably terrorizing hikers) was how I got hooked. I started working as a mechanic at a bike shop when I was 17 and have been in the bicycle industry ever since.

The cycling accomplishment you’re proudest of to date?
I used to deliver coffee beans by bike, regularly hauling over 400lbs in a trailer. That got me in really good shape. I feel a sense of accomplishment anytime I ride a feature that I hadn’t before, or go bigger than last time.

Favorite place you’ve been on a bike so far?
Copper Harbor, Michigan.

Favorite place to daydream about that you haven’t yet ridden?
Iceland, Cuba, the Sunshine Coast in BC, so many…

How do you describe what the bicycle means to you?
An enjoyable way to stay healthy and active. Stress reliever. A little friendly competition with friends. One of the many ways I like to enjoy nature. A great way to haul beer. Freedom, duh…

How will your future as a cyclist unfold?
Becoming a more skilled rider is always a goal. I would like to do some bike touring in far off lands.

Who inspires you and your riding?
My coworkers inspire me to challenge myself by riding harder and farther. At times they also challenge me to ride slower and have more fun. In general, it’s inspiring to ride the products that we’ve all worked hard to develop.

Favorite Salsa model and why?
Horsethief or Redpoint, because they can take me further into the woods.

Favorite pre, during, and post ride/race food and bevvies?
Trail mix and beer. A peanut butter, honey, and Everett’s turkey jerky sandwich is pretty good on a long, grueling ride.

When you’re not cycling…
Food, books, food, records, food…