Long Story Short: Developing Graphics

A crème-colored Salsa Cutthroat bike rests on a weathered wall. Splashy waterbottle graphics match the bike graphics.

Seat tube graphic detail on a crème-colored Salsa Cutthroat features blue, orange, yellow, and black geometric shapes.

We take pride in the way our bikes look. Every paint scheme we put out is a product of hours spent creating mockups, comparing paint samples, flipping through Van Halen albums, and gawking at sweet vans. It's a tough job, but someone's got to do it—meet those people in our latest Long Story Short. Watch the creative process unfold as Salsa Creative Director Kelly MacWilliams and Art Director Collin Grant welcome us to their world of bike graphics and paint.

Long Story Short: Developing Graphics from Salsa Cycles on Vimeo.

A Salsa Warroad bicycle with a bright pink to orange fade with blue accents is set against a matching pink background.

Detail photo of a golden-colored Stormchaser gravel bike’s seat tube and chainstay covered in mud, in nice golden light.

Snow coats the underside of a pink to orange fade Salsa Beargrease fat tire bike set up for bikepacking.

A Salsa Rustler full suspension bike with mint to black fade sits in a wooded clearing.

A vivid purple Salsa Blackthorn full-suspension mountain bike stands high in the Rocky Mountains above an alpine lake.

A rider straddles the top tube of a matte black Salsa Warroad road bike with thin orange and yellow pinstriping.

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YOU MAY ENJOY THESE PREVIOUS EPISODES OF LONG STORY SHORT…

TWO BOTTLES NO PROBLEM - https://vimeo.com/350149791

WARBIRD VS WARROAD - https://vimeo.com/356276073

650B VS. 700C - https://vimeo.com/361097711

WHAT SIZE CUTTHROAT? - https://vimeo.com/365627750

WHERE TO NEXT? - https://vimeo.com/369683243/6bac6638cc

FAT BIKE LOVE - https://vimeo.com/382044428

THE TOOL-FREE ADJUSTABLE DROPPER - https://vimeo.com/395283959

DIVING INTO ALTERNATOR DROPOUTS - https://vimeo.com/419955592

THE SCOOP ON CLASS 5 VRS - https://vimeo.com/436569118

THE SKINNY ON SPLIT PIVOT+ - https://vimeo.com/458672761

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