Our mission is to make the best possible bikes and accessories for adventure. The Salsa team has centuries of collective experience riding, working on, thinking about, and designing bikes. This background informs everything we do. It inspired us to develop the industry’s first gravel race bike (Warbird) and full-carbon fat tire bike (Beargrease). It pushed us to dream up drop-bar bikepacking machines such as Fargo and Cutthroat. It influenced our mountain bikes’ characteristic ride quality and innovative Split Pivot + design philosophy. It helped us innovate equipment ranging from handlebars to cargo. It’s leading our path forward.


It has also made us believers of the idea that adventure makes life better. We’ve learned the life-changing power of new places, new people, extraordinary achievements, and unforgettable experiences. We want to bring this wonder to everybody, so we design our products with versatility and features for imaginative riders. We tell stories that educate and inspire. We work to build a community in which everyone feels welcome to ride with us.

Cyclist rides a drop bar bike loaded with gear on a dusty road. A white windmill is behind them.
Cyclist reaches into the frame pack on their bike.
Mountain biker makes a huge jump on a dirt trail at dusk.

Salsa is a Proud Sponsor of

Cyclist rides a Salsa hardtail mountain bike on a sandy trail in the desert.
  • QBP provides regular employee education and provides regular employee education and training on DEI topics. We’ve also signed the CEO Outdoor Diversity Pledge and the Radical Adventure Riders’ Cycling Industry Pledge as part of our commitment to a better, more-diverse bike world.
  • Community support – To support our communities, we’re contributing to efforts such as the Bikepacking Roots BIPOC Adventure Grant and and Radical Adventure Riders mission to support gender inclusivity and racial equity in cycling and the outdoors, as well as providing our employees with more paid volunteer time so they can participate on the local level.
  • Ongoing initiatives – Internally, we’re addressing any problematic vocabulary used in our brand materials, diversifying our roster of sponsored riders and creative partners, and focusing on telling more inclusive stories.